Social Media Marketing Consultant

How Social is Your Business? Find out with a Social Media Strategy Plan!

We work and live in a social world. Just think of how many people you know that check their Facebook on their lunch hour or Tweet their plans for the weekend. Having a website is no longer enough to connect with consumers in today’s global marketplace. Savvy business owners are accompanying their website strategy with a strong social media presence.

There are billions of social media users visiting sites like Facebook, Twitter, YouTube, and Pinterest on a daily basis. Companies that do not invest in social media marketing are missing out on their chance at reaching all of these potential leads.

Social Media Marketing (SMM) & Social Media Optimization (SMO)

There are two basic acronyms you will hear when it comes to promoting your business using social media: SMM and SMO. To most people, they probably sound like they are the exact same thing and they are, to some degree. Social Media Marketing (SMM) is focused on using social networking sites to inspire interest, gain exposure, interact with customers, and generate sales. Social Media Optimization (SMO) is the process of enhancing a website, so it is easier for visitors to share and spread content using social media platforms.

Your business needs both!

Yep, one won’t work nearly as well without the other. It doesn’t matter what industry you are in or the size of your business, potential consumers are regularly engaging with your competitors on social media sites. If you are not in the mix, you will be left out and forgotten when it comes time to make a purchase.

My SMO Strategies include:

  • Competitive Analysis
  • Optimize Social Media Profiles
  • Video Development and Sharing
  • Create Link-ability between Social Media Sites
  • Create High-Quality Content that will Inspire Sharing
  • Add Buttons on Your Site to Promote Social Media Sharing

My SMM Strategies include:

  • Industry Research
  • Optimal Keyword Research
  • Geographical Research
  • Social Media Metrics like Google Analytics
  • Social Media Campaign Strategy, Development, and Analysis
  • Social Media Management
  • Develop Social Governance Policy

All of these elements will work together to give your company a real competitive advantage online. I understand how to use these techniques to brand your business as a leader, create social buzz, and enhance your search engine optimization efforts.

Are you ready to join the social revolution?

Let me show you how to effectively use Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest to increase your online exposure and attract new business. Mastering social media marketing will make your company a worthy competitor even against the biggest industry giants.